When you hear the name Microsoft or Virgin, whose face to you picture?
You are the face of your business.
By putting you as the face of your business, no matter what you do, you establish your brand.
By humanising the business, potential clients can build rapport with you.
Since the dawn of commerce, one thing remains true, we buy from whom we know.
In most cases your competitors will not have done this, and you will therefore become the voice of your industry.
Your authority is established, sometimes out of all proportion, as the go-to-expert in your field.
And finally there is something else video can give, something that we don't often talk about in business, and that's the emotional response.
We are not just transmitting dry information, we should be entertaining your audience too.
By informing and entertaining, we can make this a pleasurable experience for your future clients.
Below is an online video we shot for Ivan Weiss. Although we'd established the script in advance, the first location didn't work, so we rescheduled and this time it worked a treat. By taking the pressure off ourselves we got a great performance.
Come and make a video with Montelupo Films. Videography across London, Essex and Kent.